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BridgeWorks Alliance

Upgrading a national icon for another 100 years of service

Clients

Partners

Roads and Traffic Authority (NSW) and Austress Freyssinet

Status

Current

Sectors

Transport

Key Staff


The Sydney Harbour Bridge is a cultural and historical icon and one of Australia’s most treasured and valued public assets. As the gateway between the city of Sydney and northern Sydney it is also a crucial part of Sydney’s transport infrastructure, used by pedestrians, cyclists, rail commuters, bus commuters, and motorists.

The bridge is regularly undergoing improvement, maintenance and further
strengthening to ensure its longevity. A major program of work starts in early 2008 and will run for approximately
two years.

Key achievements include

  • Working live – developing work programs around a fully operational bridge.
  • Communicating with the many direct and indirect stakeholders of the bridge.
  • Explaining complex engineering designs in plain English.
  • Quickly integrating the four separate organisations’ brands into a single set of branded alliance documentation.

Services provided

  • Communications
    • Communications strategies, programs and materials
    • Stakeholder liaison and management
  • Creative and bid services
    • Corporate and communications collateral